Stay Relevant with AdSense

The cold, hard truth is you need relevant AdSense ads to get any clicks that are worth something. There is no quick way to do this, but there are always small things that you can do that build up to tip the scales

First things first, keyword density. Don’t run for the hills just yet, all that means is that your AdSense ads, are going to analyze the words on your page. The more often a word, or phrase, appears the more important it probably is...

If you have a webpage is that is showing ads that are not at all relevant or just barely there, try to read through your content again. Is there something useless you are repeating too much? Are you perhaps not repeating a keyword enough?

Remember that AdSense bots are not like people, they can’t keep track of pronouns referring to “it”s and “they”s. It might annoy readers a little bit, but go ahead and replace some of the pronouns with the actual keyword you need.

Example:
“Cars are neat, they can go very fast on the road.”
Change that to
“Cars are neat, sport cars can go very fast on the road.”

Now you go the word “cars” in there twice, strongly hinting the googlebot that the main topic of your sentence is cars.

Okay so you did that and still no go, your ads are not very relevant and thus your revenue is hurting. There are two actual quick things you can change: title and name...

Title. Find the html part of your page that starts with <title> and ends with </title>. Try to fit your keyword in there as much as you can without sounding like a robot. “Sport Car Models – Car World”

Page Name. AdSense uses very heavily your url to match your ads. While it is too late to change your domain name, try to pick good names for each webpage, like cars.php or cars.html. AdSense loves that kind of stuff. If you want to remove a little redundancy, create a folder (which name is a keyword) and stick webpages under that.

One last note, Google claims that by sticking in a few comments in your html code, you can tell the AdSense units which parts of your page to ignore. Don’t rely on this technique; it doesn’t work as well as it should. Instead focus content on keywords

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